Window Displays, Curb Appeal and Store Layout, Monday, December 9, 2019
Visual merchandising, window display and overall curb appeal are important to a successful downtown business district. Presenter Julie Fitzpatrick, executive director of Pennsylvania Downtown Center explained how visual appeal is important for a positive customer experience. She shared examples of successful displays throughout Pennsylvania and encouraged attendees to visit busy destinations to get ideas for their businesses. She also offered funding resources that are available for those who want to start a new business or expand an existing one.
The Pennsylvania Downtown Center is assisting DSI in their effort to build the Center For Education, Business and Arts (CEBA) a facility for entrepreneurs to start and grow their businesses that strengthen the economic landscape of Schuylkill County. The Pennsylvania Downtown Center provides outreach and services to assist communities in revitalizing their central business districts and surrounding residential neighborhoods.